The news about the former converse CMO, Geoff Cottrill, moving to advertising agency MullenLowe has surfaced. Contrill will be the President of the MullenLowe Boston branch of the advertising firm where he will continue to focus on brand and business and talent development. The Boston branch of the agency has seen changes in its executive structure.
The move is great for the Boston advertising agency as Converse is one of the most powerful brands in retail and fashion. MullenLowe is known for working with brands such as JetBlue, Acura, National Geographic, just to name a few.
Contrill has worked on the brand and client side in the marketing and advertising industry. He is making a move to the advertising agency side for the first time in his career. This will be an exciting time for the agency.
Anteprima, the Italian fashion brand, is working with Converse.
Converse has teamed up with Italian Fashion Brand Anteprima to create a special edition collection. We are starting to see more of these collaborations come to fruition between sport based brands and high end fashion brands. Converse, who has been known to create high fashion cross collaborations in the past, has been fitting very well in both the casual ready to wear as well as the couture and custom fit crowds. This collection looks really cool!
Japanese Pop Up store White Atelier in the Harajuku, Shibuya district of Tokyo brings a fresh look to custom Chuck Taylors. Inside the shop you will see an array of Converse Chuck Taylor All Stars and Chuck Taylor II shoe variations. Greeted by Japanese generosity, customers are invited to customize their Converse Chuck Taylor shows directly in the store.
Okay, first things first. Joggers, they’re here to stay. There are a lot of people that are putting down joggers, but we don’t feel that way.
Joggers go especially well with Chucks. Here’s how to do it:
If you are sporting the low tops, go with no show socks or no socks at all. This is the best way to show off your freedom of the wind flowing past your ankles. This works for both guys and adventerous girls.
If you are wearing high tops, socks can be a bit longer since you probably won’t be catching a glimpse. Sport high tops, leathers, or Chuck Taylor II with your joggers. It gives you that rugged look and depending on the joggers you have, maybe even a bit of casual vs professional mixed in. Trust us, it works!
Go for it! And let us know how it looks by showing us some Twitter and Instagram love.
Converse has released a new version of the Chuck Taylor sneaker. This season we have been blessed with the Down Jacket Converse Chuck Taylor style. Replacing the traditional canvas with the appearance of a down jacket, the retro style and very comfortable-looking shoes are now available on the Converse online store. These slick sneaks are entitled “Converse All Star Chuck ’70 Down Jacket” Check ’em out!
There are two types of people in this world, that’s those who like their Chucks clean as laboratory, and those that like them filthy as a plumbers tool box. Some will argue that the worn look adds character to the sneaker making it more personal. This decision is definitely a style choice depending on who you are and what else your wearing. Us here at Star Cleaner like our Chucks as if they where fresh out the Converse box. Our obsession of flawless Chuck Taylor’s led to the creation of Star Cleaner. We have designed a product that keeps your sneakers look like new! Star Cleaner is a innovative shoe cleaner that is practical, economical and effective. It simply keeps the entire rubber sole, toe cap and more spot free! Apply Star Cleaner with any washcloth or small towel and watch scuffs, grease and grime disappear! Star Cleaner is for all sneakers, however it is a must have for Chucks! (That’s if you like ’em clean)