FootSouls are insoles that are designed specifically for Converse Chuck Taylor All Stars, Vans, and similar profile shoes (think PF Flyers, etc).
Feel Your Soul was started by young entrepreneur Jacob Zander. At the age of 22, after receiving a $10,000 business grant, Jacob produced his flagship product, FootSouls.
After the launch of FootSouls, Feel Your Soul gained tremendous traction on TikTok, where, against all odds, Jacob’s company has grown during the global pandemic. Since May of 2020, Feel Your Soul has amassed 360K followers, and 25 Million views, translating into over 10,000 orders of the product, plus expansion of the brand into a full clothing line, Converse Roller skates, and other cool products.
Now, through Feel Your Soul’s new Smile Fund initiative, Jacob is giving back in a big way.
Here’s the TikTok:
The start of the smile series: giving a waitress a $1,000 tip ? w/ @allyhurst_ #wholesome #treatpeoplewithkindness #wholesomemoments♬ original sound – Feel Your Soul ?
“FootSouls are more than just a way to make our favorite shoes more comfortable; they are a symbol that represents making each and every day matter. Our goal is to inspire you to Feel Your Soul and live a life you would relive. I want to help you chase your dreams like I am and keep you comfy while chasing them.” – FootSouls Founder
We love this story. But, perhaps what we love even more is that the FootSouls swag very closely resembles Justin Bieber’s Drew House line of clothing.
In either case. We love the execution. Who’s to say a smiley guy and a pair of chucks goes really well? We do! Grab your Chucks, your FootSouls, and your Drew House or FootSouls Retro Smile gear and head out there.