Category: Retail

Ever notice something fuzzy on the sole of fresh new Chucks?

It’s always there, but we never questioned it. When you get a new pair of Chuck Taylors, you may have noticed that there is a nice fuzzy sole. Something that almost looks like the little sticks of rubber coming out of a brand new tire. Well, the extruding rubber on a tire is to classify the tire as new or slightly worn.

Why do Chuck Taylors have a fuzzy or felt sole?

According to Smithsonian Magazine’s Smart News:

Felt on your sneakers is there not for function, but for economics – shoes with fuzzy soles are taxed less when imported than those with rubber ones

By adding the felt to the sole of the shoe, this classifies the Chuck Taylor Sneaker as slippers, not sneakers. Perhaps you have noticed that the first few days of wearing your fresh new sneakers are a tad bit slippery? This could be why. The not so distance cousin of the Chuck Taylor shoe, PF Flyers, are known to do this as well.

Now, the interesting thing is that this tariff is only related to the US, so you may not see these type of fuzzy soles on a fresh pair of international Chucks.

Read more on Smithsonianmag.com 

Shoe Dog, a memoir worth reading

Every once in awhile there is something that comes along and educates you about a particular thing that you may not think much about. I see Nike shoes everywhere, and always expected it was a brand that had been around for many years like Coca Cola or Ford Cars. However, the story of Nike is one that is very inspiring.

I’ll be completely direct. When a billionaire is writing a book, it better be a good book. Even Phil Knight said that he had about four editors working with him very closely to write the book. Regardless, this book is nothing short of a masterpiece. He takes you step by step through the story of what Nike was before it was… well, Nike. It goes until the point of Nike’s IPO in 1980 and maybe a little bit there after. It is missing a really exciting piece of Nike’s history, but maybe that will come later. Think of this as more of an origin story.

This book makes me really excited about Nike shoes. Phil Knight talks about how he saw Converse as a competitor in the early days, although he was focusing more on Track shoes back then. The start of the book primarily goes into detail about Onitsuka Tigers, known as Asics today, which Knight started selling before the company tried to buy him out.

Throughout the book you hear about the different design iterations that Knight and his team create in Nike, along with the people meet along the way.

What is a Shoe Dog?

Knight simply refers to a Shoe Dog as an industry term for someone that is deeply in the business of shows, whether it is manufacturing or otherwise.

Check out the book on either Audible (my favorite is audiobooks) or Amazon by clicking the image below.

Nike Flyknit meets Chuck Taylor

Okay, let’s face it. Technology is changing and that means that we are seeing a lot of new styles when it comes to fashion and especially shoes. Outside of health benefits and ergonomics (I mean, the Chuck Taylors are super comfortable #amiright) we are seeing a lot of design changes.

TeenVogue reports on the new collection from Converse x Nike where they use the Flyknit fabrics and design styles on the Converse Chuck Taylor Sneaker. Sure, it’s not the standard canvas but do these look sweet. Plus, I bet they breathe really nicely which is great for Chucks.

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They have the Toe Bumper, Stripe, and the insole of the Converse Chuck Taylor II so there is no doubt these will be some comfy sneakers.

 

 

Check out these Chucks and more at www.converse.com

 

Black Friday 2017

Black Friday has always been an insane shopping day. Both for consumers and retail sales numbers. Fortunately a lot of the sales have transitioned online, although over 95% of purchases are still done in physical retail stores.

Shoe shopping has been revolutionized by websites such as Zappos and 6PM, both of which are owned by Amazon. What does this mean for your favorite Chuck Taylor shoe? Well, fortunately sizing across the globe is standardized for the Converse Chuck Taylor so a size 8 US will always match a size 8 US. This makes shopping online a lot easier.

Currently, Macy’s has the top Chuck Taylor Black Friday deals. Check them out while there is stil time:

Macy’s Black Friday Sale

Converse Essentials

The Converse Essentials line was announced earlier this year. We caught a glimpse of the shop opening in Berlin, Germany.

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The Essentials, a Fall 2016 collection bears some of the classics that have been a staple in Converse and American design/apparel. They claim that the essentials line “becomes even softer with each wear”. The collection, with the FRAGMENT label includes t-shirts, hoodies, and more.

 

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Personally, I am a big fan of the classics and the Essentials line so this is something that I will be splurging on! Looking forward to a warm and cozy holiday season with this new line.

Converse in Retail

We have seen Converse to continue to expand it’s retail footprint over the year. The brand is doing a great job at keeping flagship stores alive and expanding into other branches of retail as well. The flagship stores in areas such as Chicago and San Francisco have gone above and beyond to integrate new technologies and retail practices into their stores. The San Francisco retail store for example, had a custom screen printing shop directly in the store for customers to print on t-shirts or even Chuck Taylors.

The retail presence continue to expand in outlet malls throughout the US and also in the department stores. We look forward to see Converse do new and exciting things in the retail store environment and the brand continues to grow.

Many brands that spread to mass market retail often times face hardships with the brand being tarnished. We see this example in retail brands such as FUBU or Fila, brands that are extremely popular outside the United States but has lost brand value within the US. Converse has maintained a strong brand presence in both the US and global markets as their retail presence continues to grow.