Category: Retail

For the love of Chucks

Every once in a while I am walking down the street and I see a teenager, middle-age man, or even senior citizen taking a stroll on the same road. The thing they all may have in common? They are wearing Chucks.

Chuck Taylor shoes have lasted generations. Now, we can safely say that the selfie generation, millennials, baby boomers and beyond appreciate the simplicity of the Chuck Taylor shoe. I am currently sporting a pair of all black low tops.

What makes these shoes so classic? What makes these shoes so lovable? The price point has been reasonable for the longest time. The shoes look great when they are fresh or even scuffed up. They last until they literally don’t last anymore, and even them I’ve seen people wear the Chucks with duct tape holding them together. Usually that fits the teenage demographic.

Whats more, the clothing styles that these generations have sequestered always fit with the Chuck Taylor shoe. Although it’s not a “buy it for life” type of product. It’s definitely a “wear it for life” type of product. Few things can be considered as classic as the Chuck Taylor Shoe. Fewer things can be even considered as cool as the Chuck Taylor shoe. The Zippo lighter comes to mind.

So, for the love Chucks. If you have a Chuck Taylor story you would like to share with us, send us a tweet at @Chuckverse and share your story.

Ever notice something fuzzy on the sole of fresh new Chucks?

It’s always there, but we never questioned it. When you get a new pair of Chuck Taylors, you may have noticed that there is a nice fuzzy sole. Something that almost looks like the little sticks of rubber coming out of a brand new tire. Well, the extruding rubber on a tire is to classify the tire as new or slightly worn.

Why do Chuck Taylors have a fuzzy or felt sole?

According to Smithsonian Magazine’s Smart News:

Felt on your sneakers is there not for function, but for economics – shoes with fuzzy soles are taxed less when imported than those with rubber ones

By adding the felt to the sole of the shoe, this classifies the Chuck Taylor Sneaker as slippers, not sneakers. Perhaps you have noticed that the first few days of wearing your fresh new sneakers are a tad bit slippery? This could be why. The not so distance cousin of the Chuck Taylor shoe, PF Flyers, are known to do this as well.

Now, the interesting thing is that this tariff is only related to the US, so you may not see these type of fuzzy soles on a fresh pair of international Chucks.

Read more on Smithsonianmag.com 


UPDATE: This has been “debunked” by reddit! Check out the reddit thread here: https://www.reddit.com/r/todayilearned/comments/ax86ev/til_new_converse_chuck_taylor_allstar_sneakers/

Shoe Dog, a memoir worth reading

Every once in awhile there is something that comes along and educates you about a particular thing that you may not think much about. I see Nike shoes everywhere, and always expected it was a brand that had been around for many years like Coca Cola or Ford Cars. However, the story of Nike is one that is very inspiring.

I’ll be completely direct. When a billionaire is writing a book, it better be a good book. Even Phil Knight said that he had about four editors working with him very closely to write the book. Regardless, this book is nothing short of a masterpiece. He takes you step by step through the story of what Nike was before it was… well, Nike. It goes until the point of Nike’s IPO in 1980 and maybe a little bit there after. It is missing a really exciting piece of Nike’s history, but maybe that will come later. Think of this as more of an origin story.

This book makes me really excited about Nike shoes. Phil Knight talks about how he saw Converse as a competitor in the early days, although he was focusing more on Track shoes back then. The start of the book primarily goes into detail about Onitsuka Tigers, known as Asics today, which Knight started selling before the company tried to buy him out.

Throughout the book you hear about the different design iterations that Knight and his team create in Nike, along with the people meet along the way.

What is a Shoe Dog?

Knight simply refers to a Shoe Dog as an industry term for someone that is deeply in the business of shows, whether it is manufacturing or otherwise.

Check out the book on either Audible (my favorite is audiobooks) or Amazon by clicking the image below.

There is a category for Converse “Wedding Shoes”

We all know that Converse Chuck Taylor All-Stars are a popular choice for wedding. Cutesy weddings, hipster weddings, casual weddings. All types of weddings. Really though, a pair of nice clean Chucks go REALLY well with a fitted suit.

Converse took note of this, so far as creating an entire category for “Wedding Shoes” on their site.

Walk down the aisle in style with a pair of Converse wedding shoes. Constructed with the latest and most innovative shoe technologies, all wedding Converse are built for all day wear, which means you can dance late into your wedding night in complete comfort. Whether you’re looking to dress the bride, groom, flower girl, groomsmen or the entire bridal party, Converse has the best selection of wedding shoes for your big day celebrations.

Well, we agree with some of the classic takes they have. And, of course the feature that allows you to customize the Chucks are also a great way to color match your suit or dress. We’ve seen quite a bit of Chuck Taylor wedding’s since we started covering Chucks in 2010 and we are super excited to see a lot more. ?

Nike Flyknit meets Chuck Taylor

Okay, let’s face it. Technology is changing and that means that we are seeing a lot of new styles when it comes to fashion and especially shoes. Outside of health benefits and ergonomics (I mean, the Chuck Taylors are super comfortable #amiright) we are seeing a lot of design changes.

TeenVogue reports on the new collection from Converse x Nike where they use the Flyknit fabrics and design styles on the Converse Chuck Taylor Sneaker. Sure, it’s not the standard canvas but do these look sweet. Plus, I bet they breathe really nicely which is great for Chucks.

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They have the Toe Bumper, Stripe, and the insole of the Converse Chuck Taylor II so there is no doubt these will be some comfy sneakers.

 

 

Check out these Chucks and more at www.converse.com

 

Black Friday 2017

Black Friday has always been an insane shopping day. Both for consumers and retail sales numbers. Fortunately a lot of the sales have transitioned online, although over 95% of purchases are still done in physical retail stores.

Shoe shopping has been revolutionized by websites such as Zappos and 6PM, both of which are owned by Amazon. What does this mean for your favorite Chuck Taylor shoe? Well, fortunately sizing across the globe is standardized for the Converse Chuck Taylor so a size 8 US will always match a size 8 US. This makes shopping online a lot easier.

Currently, Macy’s has the top Chuck Taylor Black Friday deals. Check them out while there is stil time:

Macy’s Black Friday Sale