Category: Retail

Ever notice something fuzzy on the sole of fresh new Chucks?

It’s always there, but we never questioned it. When you get a new pair of Chuck Taylors, you may have noticed that there is a nice fuzzy sole. Something that almost looks like the little sticks of rubber coming out of a brand new tire. Well, the extruding rubber on a tire is to classify the tire as new or slightly worn.

Why do Chuck Taylors have a fuzzy or felt sole?

According to Smithsonian Magazine’s Smart News:

Felt on your sneakers is there not for function, but for economics – shoes with fuzzy soles are taxed less when imported than those with rubber ones

By adding the felt to the sole of the shoe, this classifies the Chuck Taylor Sneaker as slippers, not sneakers. Perhaps you have noticed that the first few days of wearing your fresh new sneakers are a tad bit slippery? This could be why. The not so distance cousin of the Chuck Taylor shoe, PF Flyers, are known to do this as well.

Now, the interesting thing is that this tariff is only related to the US, so you may not see these type of fuzzy soles on a fresh pair of international Chucks.

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Shoe Dog, a memoir worth reading

Every once in awhile there is something that comes along and educates you about a particular thing that you may not think much about. I see Nike shoes everywhere, and always expected it was a brand that had been around for many years like Coca Cola or Ford Cars. However, the story of Nike is one that is very inspiring.

I’ll be completely direct. When a billionaire is writing a book, it better be a good book. Even Phil Knight said that he had about four editors working with him very closely to write the book. Regardless, this book is nothing short of a masterpiece. He takes you step by step through the story of what Nike was before it was… well, Nike. It goes until the point of Nike’s IPO in 1980 and maybe a little bit there after. It is missing a really exciting piece of Nike’s history, but maybe that will come later. Think of this as more of an origin story.

This book makes me really excited about Nike shoes. Phil Knight talks about how he saw Converse as a competitor in the early days, although he was focusing more on Track shoes back then. The start of the book primarily goes into detail about Onitsuka Tigers, known as Asics today, which Knight started selling before the company tried to buy him out.

Throughout the book you hear about the different design iterations that Knight and his team create in Nike, along with the people meet along the way.

What is a Shoe Dog?

Knight simply refers to a Shoe Dog as an industry term for someone that is deeply in the business of shows, whether it is manufacturing or otherwise.

Check out the book on either Audible (my favorite is audiobooks) or Amazon by clicking the image below.

There is a category for Converse “Wedding Shoes”

We all know that Converse Chuck Taylor All-Stars are a popular choice for wedding. Cutesy weddings, hipster weddings, casual weddings. All types of weddings. Really though, a pair of nice clean Chucks go REALLY well with a fitted suit.

Converse took note of this, so far as creating an entire category for “Wedding Shoes” on their site.

Walk down the aisle in style with a pair of Converse wedding shoes. Constructed with the latest and most innovative shoe technologies, all wedding Converse are built for all day wear, which means you can dance late into your wedding night in complete comfort. Whether you’re looking to dress the bride, groom, flower girl, groomsmen or the entire bridal party, Converse has the best selection of wedding shoes for your big day celebrations.

Well, we agree with some of the classic takes they have. And, of course the feature that allows you to customize the Chucks are also a great way to color match your suit or dress. We’ve seen quite a bit of Chuck Taylor wedding’s since we started covering Chucks in 2010 and we are super excited to see a lot more. 😃

Nike Flyknit meets Chuck Taylor

Okay, let’s face it. Technology is changing and that means that we are seeing a lot of new styles when it comes to fashion and especially shoes. Outside of health benefits and ergonomics (I mean, the Chuck Taylors are super comfortable #amiright) we are seeing a lot of design changes.

TeenVogue reports on the new collection from Converse x Nike where they use the Flyknit fabrics and design styles on the Converse Chuck Taylor Sneaker. Sure, it’s not the standard canvas but do these look sweet. Plus, I bet they breathe really nicely which is great for Chucks.


They have the Toe Bumper, Stripe, and the insole of the Converse Chuck Taylor II so there is no doubt these will be some comfy sneakers.



Check out these Chucks and more at


Black Friday 2017

Black Friday has always been an insane shopping day. Both for consumers and retail sales numbers. Fortunately a lot of the sales have transitioned online, although over 95% of purchases are still done in physical retail stores.

Shoe shopping has been revolutionized by websites such as Zappos and 6PM, both of which are owned by Amazon. What does this mean for your favorite Chuck Taylor shoe? Well, fortunately sizing across the globe is standardized for the Converse Chuck Taylor so a size 8 US will always match a size 8 US. This makes shopping online a lot easier.

Currently, Macy’s has the top Chuck Taylor Black Friday deals. Check them out while there is stil time:

Macy’s Black Friday Sale

Converse Essentials

The Converse Essentials line was announced earlier this year. We caught a glimpse of the shop opening in Berlin, Germany.


The Essentials, a Fall 2016 collection bears some of the classics that have been a staple in Converse and American design/apparel. They claim that the essentials line “becomes even softer with each wear”. The collection, with the FRAGMENT label includes t-shirts, hoodies, and more.



Personally, I am a big fan of the classics and the Essentials line so this is something that I will be splurging on! Looking forward to a warm and cozy holiday season with this new line.