Category: Nike

Shoe Dog, a memoir worth reading

Every once in awhile there is something that comes along and educates you about a particular thing that you may not think much about. I see Nike shoes everywhere, and always expected it was a brand that had been around for many years like Coca Cola or Ford Cars. However, the story of Nike is one that is very inspiring.

I’ll be completely direct. When a billionaire is writing a book, it better be a good book. Even Phil Knight said that he had about four editors working with him very closely to write the book. Regardless, this book is nothing short of a masterpiece. He takes you step by step through the story of what Nike was before it was… well, Nike. It goes until the point of Nike’s IPO in 1980 and maybe a little bit there after. It is missing a really exciting piece of Nike’s history, but maybe that will come later. Think of this as more of an origin story.

This book makes me really excited about Nike shoes. Phil Knight talks about how he saw Converse as a competitor in the early days, although he was focusing more on Track shoes back then. The start of the book primarily goes into detail about Onitsuka Tigers, known as Asics today, which Knight started selling before the company tried to buy him out.

Throughout the book you hear about the different design iterations that Knight and his team create in Nike, along with the people meet along the way.

What is a Shoe Dog?

Knight simply refers to a Shoe Dog as an industry term for someone that is deeply in the business of shows, whether it is manufacturing or otherwise.

Check out the book on either Audible (my favorite is audiobooks) or Amazon by clicking the image below.

Analysts worry Nike shareholders, claiming Chuck Taylor II reboot a “flop”

The Chuck Taylor II was released in 2015. We covered the Neon release of the refresh earlier this year. The show comes with a slightly varying design (all white bumper), more padding, and a hefty price tag.

However, analysts from Wall Street are mentioning that the stock of Nike (NKE) has been drowning since the release of the shoe in 2015. Nike acquired the Chuck Taylor brand in 2003 and the overall revenue for the company sky rocketed.

We think it’s too soon to pull the plug on the Chuck Taylor II rebrand and refresh, and feel that the analysts are overlooking the brand definition of the Chuck Taylor and focusing only on the numbers. Despite the numbers not being there, the sales of Chuck Taylor original are still at a healthy stage.

Update: Looks like what we were reporting came to be true. Converse reportedly has removed Converse Chuck Taylor II from the shelves in US and Canada.