Okay, let’s face it. Technology is changing and that means that we are seeing a lot of new styles when it comes to fashion and especially shoes. Outside of health benefits and ergonomics (I mean, the Chuck Taylors are super comfortable #amiright) we are seeing a lot of design changes.
TeenVogue reports on the new collection from Converse x Nike where they use the Flyknit fabrics and design styles on the Converse Chuck Taylor Sneaker. Sure, it’s not the standard canvas but do these look sweet. Plus, I bet they breathe really nicely which is great for Chucks.
They have the Toe Bumper, Stripe, and the insole of the Converse Chuck Taylor II so there is no doubt these will be some comfy sneakers.
The Chuck Taylor II was released in 2015. We covered the Neon release of the refresh earlier this year. The show comes with a slightly varying design (all white bumper), more padding, and a hefty price tag.
However, analysts from Wall Street are mentioning that the stock of Nike (NKE) has been drowning since the release of the shoe in 2015. Nike acquired the Chuck Taylor brand in 2003 and the overall revenue for the company sky rocketed.
We think it’s too soon to pull the plug on the Chuck Taylor II rebrand and refresh, and feel that the analysts are overlooking the brand definition of the Chuck Taylor and focusing only on the numbers. Despite the numbers not being there, the sales of Chuck Taylor original are still at a healthy stage.
Update: Looks like what we were reporting came to be true. Converse reportedly has removed Converse Chuck Taylor II from the shelves in US and Canada.
In 2014 Converse filed a Trademark for certain aspects of the Chuck Taylor All Star shoe design. Among other design elements, this included the stripe through the sole and aspects of the rubber toe cap, and toe bumper.
Based on the result of a ruling from 18 July 2016, the lawsuits of over 30 different shoe manufacturers has been dropped as the Trademark infringement cases did not go through.
What does this mean? Converse has less power to fight other brands from creating shoes similar to the Converse Chuck Taylor All Star.
Does this mean that more shoes will come out like the Chuck Taylor All Star? Not likely, the shoe has been replicated in many ways by many different brands. And remember, you can always spot authentic chucks by the “ALL STAR” printed on the heel.
The news about the former converse CMO, Geoff Cottrill, moving to advertising agency MullenLowe has surfaced. Contrill will be the President of the MullenLowe Boston branch of the advertising firm where he will continue to focus on brand and business and talent development. The Boston branch of the agency has seen changes in its executive structure.
The move is great for the Boston advertising agency as Converse is one of the most powerful brands in retail and fashion. MullenLowe is known for working with brands such as JetBlue, Acura, National Geographic, just to name a few.
Contrill has worked on the brand and client side in the marketing and advertising industry. He is making a move to the advertising agency side for the first time in his career. This will be an exciting time for the agency.
Converse has released a new version of the Chuck Taylor sneaker. This season we have been blessed with the Down Jacket Converse Chuck Taylor style. Replacing the traditional canvas with the appearance of a down jacket, the retro style and very comfortable-looking shoes are now available on the Converse online store. These slick sneaks are entitled “Converse All Star Chuck ’70 Down Jacket” Check ’em out!
According to an NBC News article entitled “Converse Sues 31 Companies Over Alleged Chuck Taylor Knockoff Sneakers”, trademark infringements have been filed against manufactures of Chuck Taylor look-a-likes. Nike, the parent company of Converse, has pointed fingers at brands such as Walmart, Kmart, and Sketchers for creating variations of the popular sneaker.