Ever heard of Zappos.com? Zappos.com is a shoe and apparel website that was recently acquired by Amazon. However, their business structure is still operating as a separate entity from Amazon.com. Zappos is all about customer service and for each and every pair of shoes they sell online they have a video describing colors, look and feel, and sometimes a bit of culture about the shoe as well.
What’s different about Zappos is that you can order a pair of shoes, try them on, and send them back if you don’t like them – Zappos will cover all shipping costs. It’s a nice touch to the struggles of online shopping – especially for shoes.
There are many references to the Converse Chuck Taylor All-Star shoe being ‘punk’. The term has many definitions but for Theo’s character in The Cosby Show, we can say it is a negative thing. Messy room, poor grades, not having a care in the world- what do the Chuck’s say about Theo’s character? They say that he’s got style.
The 2000 campaign for Converse Chuck Taylor All Stars brought back a niche for a classic sneaker. As the copy reads “JUST RUBBER AND A BLANK CANVAS”, we are reminded of the “scuff ’em up” mentality that comes with owning a pair of Chuck Taylors.
Jack Black stars in and is a listed producer of the 2010 remake of Gulliver’s Travels. Playing as the Rock ‘n Roll crazed lead we all know and love, Jack Black puts an interesting spin to things as he sports his oversized Converse Chuck Taylor All Stars.