Category: Advertising

Converse CMO to head Boston Advertising Agency

The news about the former converse CMO, Geoff Cottrill, moving to advertising agency MullenLowe has surfaced. Contrill will be the President of the MullenLowe Boston branch of the advertising firm where he will continue to focus on brand and business and talent development. The Boston branch of the agency has seen changes in its executive structure.

The move is great for the Boston advertising agency as Converse is one of the most powerful brands in retail and fashion. MullenLowe is known for working with brands such as JetBlue, Acura, National Geographic, just to name a few.

Contrill has worked on the brand and client side in the marketing and advertising industry. He is making a move to the advertising agency side for the first time in his career. This will be an exciting time for the agency.

Best of luck to MullenLowe Boston and Contrill!

Converse goes after the copycats

According to an NBC News article entitled “Converse Sues 31 Companies Over Alleged Chuck Taylor Knockoff Sneakers”, trademark infringements have been filed against manufactures of Chuck Taylor look-a-likes. Nike, the parent company of Converse, has pointed fingers at brands such as Walmart, Kmart, and Sketchers for creating variations of the popular sneaker.

The New York Times writes about these variations in an in-depth article.

What are your thoughts about the Chuckverse Look-a-likes? Tweet us at @chuckverse and let us know what you think!

Target App features ‘Chuck Taylor All Star’ Like Sneaker

Converse has a strong connection to Target through the Converse ‘One-Star’ brand. Similar to ‘All-Stars’, the ‘One-Stars’ are made exclusively for Target. So, it would be fitting for Target to use an icon of the iconic sneaker on their mobile app.

This is part of the Chuck Spotting category on Chuckverse, if you spot Chucks on the street or in any form of media, let us know!

Let Your Chuck Taylor All-Stars Be Your Hero

Comic books are fun. They’re filled with exciting, death-defying heroes who risk it all to save the innocent.

Chuck Taylor All-Stars are fun. They’re comfy, and they give us all a sense of whimsy and childhood freedom.

And now, those two fun things are combined in the DC Comics line of Converse shoes—and no, they’re not just for the kiddies.

Converse recently released a line of comic-inspired shoes that are dying to make their way to your feet. Batman and Superman make an appearance, as do other favorite comic book characters such as Batwoman and the Riddler. My favorite? The customizable version, which allows you to choose between fun Joker, Riddler, and Batman prints or all-over color—with a few comic book touches here and there.

Check out the collection for yourself over at Converse’s website, and then let us know—which DC Comics pair of Chuck Taylors is your favorite?