The Chuck Taylor II was released in 2015. We covered the Neon release of the refresh earlier this year. The show comes with a slightly varying design (all white bumper), more padding, and a hefty price tag.
However, analysts from Wall Street are mentioning that the stock of Nike (NKE) has been drowning since the release of the shoe in 2015. Nike acquired the Chuck Taylor brand in 2003 and the overall revenue for the company sky rocketed.
We think it’s too soon to pull the plug on the Chuck Taylor II rebrand and refresh, and feel that the analysts are overlooking the brand definition of the Chuck Taylor and focusing only on the numbers. Despite the numbers not being there, the sales of Chuck Taylor original are still at a healthy stage.
Update: Looks like what we were reporting came to be true. Converse reportedly has removed Converse Chuck Taylor II from the shelves in US and Canada.