As of this month, Westfield Garden State Plaza in Paramus, New Jersey, is home of Converse’s biggest mall store ever. So why did the Andover, Massachusetts-based Converse, Inc. choose this particular shopping mall for its location? According to the company’s press release regarding the event, the mall “evokes the sport and rock ‘n’ roll heritage of Converse.”
The 4,500-squre-foot store will not only feature a wide variety of Chuck Taylor All-Stars and other renowned shoe styles—it will also have a Converse Customization “Ink Bar” where fans can create one-of-a-kind shoes, accessories, and apparel.
Lucky Jersey folks.
Maybe there is finally a reason for me to go to Jersey after all!