Ever notice something fuzzy on the sole of fresh new Chucks?

It’s always there, but we never questioned it. When you get a new pair of Chuck Taylors, you may have noticed that there is a nice fuzzy sole. Something that almost looks like the little sticks of rubber coming out of a brand new tire. Well, the extruding rubber on a tire is to classify the tire as new or slightly worn.

Why do Chuck Taylors have a fuzzy or felt sole?

According to Smithsonian Magazine’s Smart News:

Felt on your sneakers is there not for function, but for economics – shoes with fuzzy soles are taxed less when imported than those with rubber ones

By adding the felt to the sole of the shoe, this classifies the Chuck Taylor Sneaker as slippers, not sneakers. Perhaps you have noticed that the first few days of wearing your fresh new sneakers are a tad bit slippery? This could be why. The not so distance cousin of the Chuck Taylor shoe, PF Flyers, are known to do this as well.

Now, the interesting thing is that this tariff is only related to the US, so you may not see these type of fuzzy soles on a fresh pair of international Chucks.

Read more on Smithsonianmag.com 

A Very Chuck Taylor Wedding

One of the cultural icons of our generation is to see the Chuck Taylor come into play on a couple’s very special day. The wedding day. Typically seen as part of the groomsman’s uniform, we received a message from a Photography company that had a very cool take on bringing Chuck Taylors to the ceremonious day.

Something that we have never seen during our search for Chuck Spotting, the tip we got was about custom monogrammed Chuck Taylors. Yes, weddings these days have their own logos and their own websites and in San Francisco might even have their own apps! There’s no doubt that SnapChat filters are a popular wedding decoration as well. Nonetheless, these Chuck Taylors are amongst the coolest we have been able to spot. And, what a beautiful shot of the rings intertwined to these gorgeous custom pair of chucks. 

chuck taylor wedding

You can view more photos from the couple’s beautiful wedding celebration on the Photographer’s website, Red Eye Collection

Congrats Ashley and Malorie! Special thanks to Red Eye Collective for the photo, check them out if you are in the San Francisco Bay Area.

Shoe Dog, a memoir worth reading

Every once in awhile there is something that comes along and educates you about a particular thing that you may not think much about. I see Nike shoes everywhere, and always expected it was a brand that had been around for many years like Coca Cola or Ford Cars. However, the story of Nike is one that is very inspiring.

I’ll be completely direct. When a billionaire is writing a book, it better be a good book. Even Phil Knight said that he had about four editors working with him very closely to write the book. Regardless, this book is nothing short of a masterpiece. He takes you step by step through the story of what Nike was before it was… well, Nike. It goes until the point of Nike’s IPO in 1980 and maybe a little bit there after. It is missing a really exciting piece of Nike’s history, but maybe that will come later. Think of this as more of an origin story.

This book makes me really excited about Nike shoes. Phil Knight talks about how he saw Converse as a competitor in the early days, although he was focusing more on Track shoes back then. The start of the book primarily goes into detail about Onitsuka Tigers, known as Asics today, which Knight started selling before the company tried to buy him out.

Throughout the book you hear about the different design iterations that Knight and his team create in Nike, along with the people meet along the way.

What is a Shoe Dog?

Knight simply refers to a Shoe Dog as an industry term for someone that is deeply in the business of shows, whether it is manufacturing or otherwise.

Check out the book on either Audible (my favorite is audiobooks) or Amazon by clicking the image below.

Nike Flyknit meets Chuck Taylor

Okay, let’s face it. Technology is changing and that means that we are seeing a lot of new styles when it comes to fashion and especially shoes. Outside of health benefits and ergonomics (I mean, the Chuck Taylors are super comfortable #amiright) we are seeing a lot of design changes.

TeenVogue reports on the new collection from Converse x Nike where they use the Flyknit fabrics and design styles on the Converse Chuck Taylor Sneaker. Sure, it’s not the standard canvas but do these look sweet. Plus, I bet they breathe really nicely which is great for Chucks.

👟

They have the Toe Bumper, Stripe, and the insole of the Converse Chuck Taylor II so there is no doubt these will be some comfy sneakers.

 

 

Check out these Chucks and more at www.converse.com

 

Pre lets you meet up with your friends in style

Have you ever had to pick up a friend but was not sure of their exact location? How about on the other end of the spectrum where you’re being picked up by a friend but don’t know exactly where they’re at? There is a new app that just launched in Canada that is helping you do exactly that – know where your friends are at.

Pre lets you see exactly where your friends are – but not in a creepy way. Other apps always share your location or make it confusing to share your destination. Pre conveniently lets you send your close friends and family a destination and bonus: it has emojis 🎉.

 

 

You can check out Pre on the iOS app store. Looks like the app is currently launched in Canada. Be sure to snap photos of your Chuck Taylor sightings using the app! #chuckspotting

Download the Pre App Here

 

Black Friday 2017

Black Friday has always been an insane shopping day. Both for consumers and retail sales numbers. Fortunately a lot of the sales have transitioned online, although over 95% of purchases are still done in physical retail stores.

Shoe shopping has been revolutionized by websites such as Zappos and 6PM, both of which are owned by Amazon. What does this mean for your favorite Chuck Taylor shoe? Well, fortunately sizing across the globe is standardized for the Converse Chuck Taylor so a size 8 US will always match a size 8 US. This makes shopping online a lot easier.

Currently, Macy’s has the top Chuck Taylor Black Friday deals. Check them out while there is stil time:

Macy’s Black Friday Sale